Incentivize sharing of your app by gating some features. Users can unlock them by referring others.
Referral
copy
No
Nov 23, 2019
Show free tier users what features they're missing out on by not upgrading to a premium plan. E.g. place an overlay with an upgrade button over them.
Revenue
signup
No
Nov 21, 2019
Unlock a premium feature of your product to free tier users for a short period a time. Make them know what they're missing out on by not upgrading their plan. Two biases occur here: loss aversion and endowment effect.
Revenue
copy
No
Nov 20, 2019
Let visitors see how your product would look like on their website. Let them enter their website URL and generate a preview. This not only allows your visitors to easier understand how your product works but also, the endowment effect occurs - people place a greater value on things once they have established ownership. Thus, they are more likely to want to give your product a shot by starting a trial or purchasing a plan. If they don't, you have their website URL and can find their email address this way (just use hunter.io or similar tool).
Acquisition
signup
No
Nov 19, 2019
Let visitors answer a couple of questions (in a quiz form) about them or their needs and offer your product/service only if they meet the criteria. This way they develop trust towards you as you're not trying to sell them your product at all costs but offer a solution to their actual needs.
Acquisition
checkout
No
Nov 17, 2019
Add a small lock icon on form submit buttons and near email form fields. It subconsciously increases trust and makes users feel more secure about the decision to submit the form or leave their email.
Acquisition
signup
No
Nov 17, 2019
Maximize the percentage of signups who actually attend your webinar by letting users watch it almost instantly. The pre-recorded webinar is available on request and users can select a time that is convenient for them (starts in a couple of minutes). It's also a perfect lead generation tactic to use in exit-intent popups. Tool: https://livestorm.co/
Acquisition
signup
Yes
Nov 14, 2019
Show free tier users what features they're missing out on by not upgrading to a premium plan. E.g. place an overlay with an upgrade button over them.
Revenue
signup
No
Nov 13, 2019
Let visitors see how your product would look like on their website. Let them enter their website URL and generate a preview. This not only allows your visitors to easier understand how your product works but also, the endowment effect occurs - people place a greater value on things once they have established ownership. Thus, they are more likely to want to give your product a shot by starting a trial or purchasing a plan. If they don't, you have their website URL and can find their email address this way (just use hunter.io or similar tool).
Acquisition
signup
No
Nov 13, 2019
Maximize the percentage of signups who actually attend your webinar by letting users watch it almost instantly. The pre-recorded webinar is available on request and users can select a time that is convenient for them (starts in a couple of minutes). It's also a perfect lead generation tactic to use in exit-intent popups. Tool: https://livestorm.co/
Acquisition
signup
Yes
Nov 12, 2019
Add a Google Review Widget to your site to show the positive reviews of your customers. Acts as a social proof element. Tool: https://reviewsonmywebsite.com/
Acquisition
signup
No
Nov 11, 2019
This is a moment when users' motivation is high. They've also already developed a certain level of trust by converting for the first time. That's why they're more likely to take another action now. Or, refer a friend. Plus, you already have their contact info, so they don't have to input it again to convert once more. This tactic leverages what's called a 'yes ladder', or 'foot in the door' technique. Once someone says 'yes' once, they're more likely to say 'yes' once more.
Revenue
checkout
No
Nov 10, 2019
Unlock a premium feature of your product to free tier users for a short period a time. Make them know what they're missing out on by not upgrading their plan. Two biases occur here: loss aversion and endowment effect.
Revenue
copy
No
Nov 10, 2019
Incentivize sharing of your app by gating some features. Users can unlock them by referring others.
Referral
copy
No
Nov 9, 2019
This is a moment when users' motivation is high. They've also already developed a certain level of trust by converting for the first time. That's why they're more likely to take another action now. Or, refer a friend. Plus, you already have their contact info, so they don't have to input it again to convert once more. This tactic leverages what's called a 'yes ladder', or 'foot in the door' technique. Once someone says 'yes' once, they're more likely to say 'yes' once more.
Activation, Revenue, Referral
checkout, copy, social proof
No
Nov 4, 2019
The problem with hiding short forms is that visitors can't see how easy they would be to fill out. So, instead of hiding them, place them directly on your pages.
Acquisition
signup
No
Nov 4, 2019
Placing a social proof element next to a point of friction decreases psychological resistance that your visitors experience when trying to complete an action. E.g. forms, CTA buttons etc. Examples of social proof: - customer logos - number of users - testimonial - awards/certifications - press mentions - ratings from App Stores / user review sites like Capterra
Acquisition
checkout
No
Nov 3, 2019
The problem with hiding short forms is that visitors can't see how easy they would be to fill out. So, instead of hiding them, place them directly on your pages.
Acquisition
signup
No
Nov 3, 2019
Let visitors answer a couple of questions (in a quiz form) about them or their needs and offer your product/service only if they meet the criteria. This way they develop trust towards you as you're not trying to sell them your product at all costs but offer a solution to their actual needs.
Acquisition
checkout
No
Nov 3, 2019
Add a small lock icon on form submit buttons and near email form fields. It subconsciously increases trust and makes users feel more secure about the decision to submit the form or leave their email.
Acquisition
signup
No
Nov 1, 2019
Add a Google Review Widget to your site to show the positive reviews of your customers. Acts as a social proof element. Tool: https://reviewsonmywebsite.com/
Acquisition
social proof
No
Show free tier users what features they're missing out on by not upgrading to a premium plan. E.g. place an overlay with an upgrade button over them.
Retention
onboarding
No
Let visitors see how your product would look like on their website. Let them enter their website URL and generate a preview. This not only allows your visitors to easier understand how your product works but also, the endowment effect occurs - people place a greater value on things once they have established ownership. Thus, they are more likely to want to give your product a shot by starting a trial or purchasing a plan. If they don't, you have their website URL and can find their email address this way (just use hunter.io or similar tool).
Acquisition
engineering as marketing
No
Placing a social proof element next to a point of friction decreases psychological resistance that your visitors experience when trying to complete an action. E.g. forms, CTA buttons etc. Examples of social proof: - customer logos - number of users - testimonial - awards/certifications - press mentions - ratings from App Stores / user review sites like Capterra
Acquisition
social proof
No
Incentivize sharing of your app by gating some features. Users can unlock them by referring others.
Apparel
No
Let visitors answer a couple of questions (in a quiz form) about them or their needs and offer your product/service only if they meet the criteria. This way they develop trust towards you as you're not trying to sell them your product at all costs but offer a solution to their actual needs.
Apparel
No