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SaaS Growth Tactics Database

250+ tactics used by hyper-growth startups. Never run out of tactic ideas again.

Using your own insights is the best way to create an experiments backlog.

If you don't have the resources or run out of ideas though, you may need other sources of new tactics.

That's where a scrapbook comes in handy.

Keep a Scrapbook
"No, not like the one that your mom has with naked pictures of you as a baby. Keep a digital collection of examples and resources from other companies that provide inspiration and ideas."

Brian Balfour, CEO at Reforge & former VP Growth at Hubspot

What's inside?

250+ filterable tactic ideas for every step of the funnel


Get new ideas for getting more leads into your funnel.

From things that don't scale to get your first users, to ad tactics, to website A/B test ideas, to content and SEO tactics, to unconventional ways of reaching your audience. Filter by required budget.


Help more users reach the aha moment in your product with email, in-app onboarding, psychological, and gamification tactics.

Test new ways that incentivize users to engage with your product more and help them see the value faster.


Improving retention has over 2x the impact on revenue as acquisition (based on Price Intelligently data). Find new ways to keep users coming back to your product and decrease churn.


Get new ideas for how to make existing users recommend your product to other people and make this process as efficient as possible.


Discover new tactics that will help you convert more free users to customers, increase average order value, optimize your pricing, increase the perceived value of your product, and many more.

Praise for Scrapbook

"Bought! Very very useful list. Buy this guys :)"

"Great work! As someone who keeps a swiped file on marketing materials and strategies, your product is a steal."

"Love it! I've been keeping my own scrapbook(s) too but they're far from as organized as your version."

"Great tactical database - I've been building my own for my personal preference, but you've made my life easier!"

"I am a growth designer myself and have known about many of these tactics but wanted a comprehensive list for a while and your product was perfect for that!"

"Amazing work!"

Lifetime Access Deal

$297 $97

  • Lifetime access with updates

  • 250+ tactics (and growing!)

  • Filter by funnel step, tag, and required budget

  • Get notified whenever a new tactic gets added

  • Save at least tens of hours on research

Frequently Asked Questions

Is Scrapbook for me?

If you're a maker/solo founder, marketer, or product person, you'll definitely find a ton of value in Scrapbook.

Will I get updates when new tactics get added?

Yes. Scrapbook is constantly updated and you'll be notified by email as each new tactic gets added. Usually 2-3 tactics a month as quality is way more important to me than quantity.

Why is this so cheap?

While growth marketers and product people get tons of value from Scrapbook, I wanted to give bootstrapped indie makers an affordable source of quality growth inspiration too.

Why is this so expensive?

It takes a lot of time to vet and organize the tactics that are actually valuable. That being said, if you don't think you can break even on a $297 investment, Scrapbook isn't for you. Those who give it a shot can easily make a positive ROI even from one tactic (out of 250+).

Why would I pay for Scrapbook if I can use some other tactics list on the Internet for free?

Literally all other lists on the Internet are either super basic or make it hard to find what you're looking for. If you show me a publicly available list that's higher quality than Scrapbook, I'll refund you, no questions asked.

What form is Scrapbook in?

Airtable file - so you can easily filter all 250+ tactics by funnel step, tag, or required budget.

I want to test some tactics from Scrapbook but don't know how to implement them - can you help?

Sure, hit me up through the contact form and I'll do my best to help you.

Can I share Scrapbook's content on the Internet?

Nope. You're not allowed to share it publicly. The content is only meant for personal use. More details in T&Cs.

Can I get an invoice?

Absolutely! Just click the "Generate" button on your receipt from Gumroad after you purchase. You'll be able to generate a detailed invoice with any additional information you need.

I'm getting an error when trying to pay with a card. What's wrong?

Stripe, the payment processor, is blocking purchases from some countries. Please try either selecting PayPal as the payment option or use a VPN to pay with a card. If this still doesn't help, please contact me and I'll figure out something else.

Who's behind this product?

I'm Kacper and you can read more about me and Scrapbook's backstory here.

I'd like to share Scrapbook with my network. Do you have a referral program?

Yes. Hit me up through the contact form and tell me how and with whom you are planning to share it.

Not decided yet?

Subscribe to get notified when new tactics get added.

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We only ask for personal information when we truly need it to provide a service to you. We collect it by fair and lawful means, with your knowledge and consent. We also let you know why we’re collecting it and how it will be used.

We only retain collected information for as long as necessary to provide you with your requested service. What data we store, we’ll protect within commercially acceptable means to prevent loss and theft, as well as unauthorized access, disclosure, copying, use or modification.

We don’t share any personally identifying information publicly or with third-parties, except when required to by law.

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and practices of these sites, and cannot accept responsibility or liability for their respective privacy policies.

You are free to refuse our request for your personal information, with the understanding that we may be unable to provide you with some of your desired services.

Your continued use of our website will be regarded as acceptance of our practices around privacy and personal information. If you have any questions about how we handle user data and personal information, feel free to contact us.

This policy is effective as of 1st March 2020.

Terms & Conditions

1. Terms
By accessing the website at, you are agreeing to be bound by these terms of service, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this website are protected by applicable copyright and trademark law.

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i. reproduce the materials;
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iv. remove any copyright or other proprietary notations from the materials; or
v. transfer the materials to another person or "mirror" the materials on any other server.

Failing to follow the above will result in legal action.

b. This license shall automatically terminate if you violate any of these restrictions and may be terminated by Kacper Staniul Consulting Ltd at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format. Failing to do so will result in legal action.

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b. Further, Kacper Staniul Consulting Ltd does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its website or otherwise relating to such materials or on any sites linked to this site.

4. Limitations
In no event shall Kacper Staniul Consulting Ltd or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption) arising out of the use or inability to use the materials on Kacper Staniul Consulting Ltd's website, even if Kacper Staniul Consulting Ltd or a Kacper Staniul Consulting Ltd authorized representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.

5. Accuracy of materials
The materials appearing on Kacper Staniul Consulting Ltd's website could include technical, typographical, or photographic errors. Kacper Staniul Consulting Ltd does not warrant that any of the materials on its website are accurate, complete or current. Kacper Staniul Consulting Ltd may make changes to the materials contained on its website at any time without notice.

6. Links
Kacper Staniul Consulting Ltd has not reviewed all of the sites linked to its website and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by Kacper Staniul Consulting Ltd of the site. Use of any such linked website is at the user's own risk.

7. Modifications
Kacper Staniul Consulting Ltd may revise these terms of service for its website at any time without notice. By using this website you are agreeing to be bound by the then current version of these terms of service.

8. Governing Law
These terms and conditions are governed by and construed in accordance with the laws of United Kingdom and you irrevocably submit to the exclusive jurisdiction of the courts in that location.

These terms are effective as of 1st March 2020.

What's up!

I'm Kacper, Growth Marketer and Maker of Scrapbook.

Inspired by Brian Balfour's article on becoming a customer acquisition expert, I decided to start building my own collection of tactics.

In my daily Growth Marketer role, whenever I tested or found a tactic that could be used again in the future, I put it in my scrapbook, categorized, and described it. Over time, I collected over 250 quality tactics for every step of the funnel.

I'm convinced it will help any marketer or maker fill their idea backlog and generate more revenue for their business.

What's the problem with other tactics lists?

Literally all other lists I've found on the Internet are either super basic or make it hard to find what you're looking for.

In Scrapbook, you won't find obvious tactic ideas like 'run Facebook ads' or 'launch on Product Hunt'. You can also filter them by funnel step, tag, or if they require budget or not.

Questions? Let me help you!

Kacper, the guy who built Scrapbook

Should I run ads?

This calculator will help you decide if an ad platform can be a sustainable acquisition channel for your company based on your current metrics.

If you're looking for ideas to help you acquire or retain more users, you'll love Scrapbook. Access an ever-growing database of over 250 tactics for every step of the funnel and never run out of tactic ideas again.

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