headline formula examples
SaaS headline formulas
Pros without cons
{Achieve desirable outcome} without {pain point}
This versatile formula combines the outcome that users care about with addressing their concerns. Being upfront about their main pain point will make users confident that your product is the right fit to solve it.
The best way
The {opposite of what the process usually is like} way to {achieve desirable outcome}
A benefit-focused formula emphasizing how the product is the solution to achieve an outcome in an opposite way to what users are used to. As the headline is entirely focused on benefits, make sure to explain what the product is in the subheadline.
Pain shunner
Never {unpleasant event} again
Remind users of the unpleasant feeling they get when experiencing the pain point your product solves. Humans respond more intensely to negative stimuli (negativity bias) so this type of headline has the potential to be a strong attention-grabber.
Ideal for
{Key feature/product type} for {target audience}
Target your exact persona by mentioning it explicitly in the headline along with the key product feature. Make sure to use the subheadline to mention how that feature is related to the outcome they care about most. How to make it stronger: appeal to your audience's ego by including the trait they like to identify themselves with (as in the 'Email for closers' example).
Expanded ideal for
{Key feature/product type} for {target audience} to {what it's used for}
Add more clarity to the 'Ideal for' formula by saying what your product is mainly used for. Worth trying in less established niches where use cases are not easily understood yet.
Skills not required
You don't have to {skills or resources your audience doesn't have} to {achieve desirable outcome}
Overcome objections related to insufficient skills or resources of your audience by explicitly stating they're not required to achieve the desired outcome. Good fit for products reducing the complexity of some processes and in niches that are thought to be accessible only to a narrow audience.
Explainer
{Achieve desirable outcome} by {how product makes it possible}
This formula lets you support the benefit you're selling with a brief description of how the product makes it possible. The second part of the headline makes it stronger and more convincing.
Enabler
{Key benefit of your product}
A very straightforward formula - just say what your product enables users to do in simple terms. Works best for products with a simple use case.
Pain revealer
{Question highlighting the main pain point your product solves}
Ask a question mentioning the pain point your target audience wants to avoid and that users will answer 'yes' to. Add in words like 'hate' or 'tired' to make the headline even more intense.
Turn input into outcome
Turn {input} into {outcome}
Show visitors how they can turn something they already have into what's even more valuable. The hook here is that it takes little effort to achieve the promised outcome as they only need the right tool to make it happen.
Stay for everything else
Come for our {most recognizable feature}. Stay for everything else.
This headline, best suited for all-in-one tools, highlights the fact that the product offers much more than just the main feature it's known for.
All-in-one
{Do all activity} in one place
Another formula for all-in-one products that want to emphasize the convenience of having all tools do to a job in one place.
Effortless outcome
{Achieve desirable outcome} while you {effortless activity}
Use this formula to highlight how effortlessly your audience can get results from your tool. Especially relevant for products working in the background or those that don't require users' active input.
Time-saver
{Achieve desirable outcome} in {short amount of time}
Use this simple headline formula if the time-saving aspect of your product is crucial to your audience. Satisfying their need in a shorter time than expected is a compelling benefit.
Made easy
{Key feature/product type} made {positive adjective}
A short and simple formula that highlights how a product makes a given activity different than it usually is. Most often used for products that make some process easier or simpler.
Cut time in half
Cut {activity} time in half
If a task (especially a recurring one) your audience needs to complete is time-consuming and your product enables to dramatically shorten, then this headline will definitely sound convincing.
Benefit and result
{Main feature} and {outcome of that feature}
Use this two-part formula to first show the main feature your product offers and then the result of that feature. This way you'll make it easier for visitors to connect them together and understand the value of the product.
A better way
{Achieve desirable outcome}{in a better way}
Create your product's value prop around the one differentiator that's crucial to your target audience. In 1-2 words, highlight how it's better than others.
Stats-driven
{Use an impressive statistic that your product helps users achieve}
If you have a statistic proving the effectiveness of your product, use it in the headline to grab users' attention. The more specific your value prop, the more credible it will sound. 'Recover 21% of abandoned carts' is more convincing than 'recover more abandoned carts'.
Input. Output.
{Input}. {Output}.
Help users understand your product's value prop by visualizing how it helps them turn the input into output.
Benefit with feature
{Achieve desirable outcome} with {what your product enables}
This formula helps users imagine how the main product feature translates into the outcome they care about.
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