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The dietary supplement market is booming, with 74% of US adults taking supplements and 55% qualifying as regular users, according to the Council for Responsible Nutrition.
The market is expected to grow by 9.1% annually from 2024 to 2030, thanks to increased consumer awareness for preventive healthcare and an aging population interested in healthy living.
As the demand for dietary supplements keeps growing, so is the number of supplement brands in the market. With this growth has come the rise of marketing agencies specializing in helping these companies acquire more customers.
And to make your research easier, we've compiled a handy list of the top supplement marketing agencies.
Whether you're looking to establish your online presence, increase sales, or build brand awareness, these firms can help you achieve it.
Let's dive in.
Supplement Marketing Agencies
Pure Branding is a specialized agency that helps science-driven supplement companies become beloved brands through market research and activation.
Since 1999 the agency has worked with both emerging and legacy supplement brands to increase consumer loyalty, market share, and brand valuation. Their approach includes consumer research, rebranding, marketing activation, and more.
Their client list includes Nature’s Sunshine, Persona, and Gaia Herbs. For Gaia Herbs, Pure Branding was instrumental in promoting radical transparency within the brand which led to tripling their sales. Ric Scalzo, Founder of Gaia Herbs said of Pure Branding “You uncovered the soul of our brand and gave us the tools to articulate it.�
Forge Digital is a CBD marketing agency that thrives on breaking the mold. Specializing in cannabis and CBD industries, they offer tailored digital marketing strategies to elevate brands within this niche market.
From fledgling startups to established businesses looking to scale, Forge Digital's expertise is perfect for those wanting to stand out in the increasingly competitive CBD landscape. They excel at helping companies find their unique voice and craft compelling narratives that resonate with their target audience.
What distinguishes Forge Digital from other agencies is their commitment to understanding the intricacies of the cannabis and CBD market. This knowledge enables them to create campaigns that are not only innovative but also compliant with industry regulations. Their approach involves comprehensive research, data-driven decision-making, and ongoing optimization, all aimed at propelling your brand's online presence and growth. With Forge Digital, you're getting more than just a marketing agency - you're getting a strategic partner committed to your success.
SupplyDrop is an email and SMS marketing agency for eCommerce brands, especially those in the supplement space.
They have some impressive results to show for it: a 64% increase in BFCM email revenue year over year for Bossman and doubling of email revenue in 30 days for Cup & Leaf.
They’ve also worked with Kettle & Fire where they streamlined the email operations resulting in a 50x return on investment on SupplyDrop's services.
The agency takes a systematic approach to drive client results. They focus on growing targeted subscriber lists (using intent-base offers and high-converting copy), converting subscribers into customers (with pre-purchase flows, limited-time offers, and abandonment flows), and turning first-time buyers into repeat customers (using subscriptions, replenishment flows, and cross-sells). This holistic approach brings not only immediate sales boosts but long-term customer retention and increased lifetime value.
SupplyDrop’s services are designed to be comprehensive but cost-effective. Full-service email packages start at $4,000/month, and SMS marketing packages start at $500/month.</</
Wellness Creative Co. is a nutrition marketing agency for health, fitness, and supplement companies. Their approach is evidence-based so all diet, vitamin, and supplement content is accurate and credible thanks to their in-house nutritionist.
They balance legal compliance with copywriting to create marketing strategies that align with top-level business goals. The firm offers a full range of supplement marketing services including SEO content creation, social media management, and omnichannel marketing to increase brand awareness and revenue.
They are experts in ethical supplement marketing and only work with companies that have scientifically proven products. This means they create content that meets FDA and ASA guidelines and positions clients as the authority in their niche.
Wellness Creative Co. offers three tiers of service packages:
Blog content at $1999/month that includes only blog post creation.
Blog & social at $2999/month that includes creating blogposts and social media content.
Blog, social, and video content at $3999/month that also involves creating video content for your blog posts and social channels.
Straight North is more than just a logistics marketing agency - they're your strategic partner for navigating the digital landscape.
Whether you're a budding logistics company or an established supply chain enterprise, Straight North is well-versed in delivering tailored digital marketing strategies that propel your brand forward. They have a penchant for helping logistics and supply chain businesses optimize their online presence and establish meaningful connections with their target audience.
What makes Straight North stand out is their commitment to understanding each client's unique needs and industry challenges. They don't believe in cookie-cutter solutions; instead, they take time to delve into the intricacies of your business, ensuring they create a marketing strategy that truly resonates. From SEO and PPC to web design and development, expect comprehensive services aimed at enhancing your online visibility and driving business growth. With Straight North, it's all about results - real leads, real growth, real fast.
Supplement Media Studio is the marketing agency that lives and breathes nutraceuticals. They're in the business of propelling supplement brands to new heights, whether you're a fledgling start-up or a seasoned player looking for an innovative edge.
With Supplement Media Studio, it's not just about marketing - it's about understanding the ins and outs of the supplement industry. They work closely with supplement brands, getting to grips with their unique selling points and target audience, before crafting tailored strategies that make an impact. From eye-catching packaging design to influencer partnerships, they know how to get your products in front of the right people.
What sets Supplement Media Studio apart is their commitment to staying ahead of the curve. The world of supplements is ever-evolving, and they're constantly on top of the latest trends, regulatory changes, and consumer preferences. This means their clients can focus on what they do best - creating high-quality supplements - while Supplement Media Studio takes care of making them shine online.
HavStrategy is a digital marketing agency that specializes in nutrition and supplement brands. They create targeted online marketing strategies that cover social media marketing, search engine optimization (SEO), email marketing, and content marketing. They increase brand visibility, reach broader audiences, and drive sales through customized campaigns. HavStrategy is also good at performance marketing by using data-driven tactics to get measurable results.
The agency works with various clients in the health and wellness space including vitamins and minerals brands, protein supplements, weight loss products, herbal supplements, sports nutrition, and nutraceutical brands.
They have launched online brands in India and internationally by leveraging local influencers and culturally relevant content. Notable client testimonials include Jia from Endora Scented Candles who praised their skill set across various disciplines and Nidah from Nemah Clothing who HavStrategy helped achieve an impressive 300% ROAS within just 2 months of working together.
AWISEE is a link building and digital PR agency with vast experience in the adult industry.
They deliver bespoke strategies that increase online visibility and sustainable growth for their clients from different markets including Europe, Latin America, Asia, USA, and more. Their global reach means your product or service will be visible across multiple regions.
AWISEE’s approach for adult industry companies includes on-page optimization, strategic digital PR, and acquiring authoritative backlinks to boost search engine rankings.
K2L is one of the top full-service supplement marketing agencies in the UK, specializing in digital performance, branding, and creative services.
They offer paid search, SEO & content, social media advertising, CRO, email marketing, web design & development services across a wide range of sectors including health & fitness. Especially when it comes to promoting products such as vitamins and minerals, gym, meal prep, and CBD products.
K2L has achieved great success in the supplements market by promoting dietary supplements and nutrition brands with bespoke strategies to increase online visibility and drive sales. They also offer brand creation and development workshops to refine client identities.
Some of the brands they've helped so far include Bootea, Soulmate Food, and Gloh.
Reinvent Digital is a full-service digital marketing agency that specializes in delivering industry-specific solutions for healthcare and wellness.
Their expertise includes search engine optimization (SEO), paid ads management, social media marketing, website design and development, e-commerce solutions, marketplace management, and hyperlocal marketing.
They have proven success in driving online growth for their clients by combining industry knowledge with advanced digital marketing techniques.
Some notable client wins include AILBS India and PSRI Hospital. For AILBS India Reinvent Digital increased traffic by 87%, site conversions by 93%, and social media engagement by 162%. For PSRI Hospital they increased leads by 300%, traffic by 200%, and rankings by 120%.
With over 7 years of experience and a team of medical specialists creating authoritative content, Reinvent Digital is one of the best supplement marketing agencies out there.
Wellness Amplified is a marketing agency dedicated to the health and wellness space, especially supplements.
They offer full-service digital marketing solutions including fractional marketing support, influencer partnerships, and content strategies tailored to the unique needs of supplement brands.
Their clients include Perrigo where they launched a new product and saw increased traffic and Amazon sales. Gelesis benefited from evidence-based content strategies that engaged consumers on their weight loss journey.
Wellness Amplified’s ability to work with influencers from all backgrounds – healthcare professionals, nutritionists, fitness experts – means authentic brand connections and campaign performa
Supplement Launchpad is a specialist marketing agency for health and supplement DTC e-commerce brands.
With over 10 years of experience, founder Yuvraj Pratap has worked on growth initiatives at Alibaba and various Google-funded startups. This gives the agency the ability to use data-driven strategies specifically for supplement businesses. The team excels at media buying, copywriting, conversion optimization, creative design, and health regulation compliance.
They have a proven track record with clients like Fermenting Fairy, Rho Nutrition, and Little West, all from whom the agency got glowing reviews.
Supplement Launchpad is transparent and ethical which sets them apart from traditional agencies and allows for long-term partnerships built on trust. Their process includes foundation building through compliance audits and USP creation, growth through ad campaigns and SEO optimization, as well as scaling strategies to get to 7-figure revenue.
While not a supplement marketing agency per se, HealthTrader is a premium health CPA network that connects affiliates with top-performing health offers.
They offer access to a wide range of health-related products including synergistic vitamins and powerful antioxidants with revshare up to 50%, so whether you’re a new or seasoned marketer it’s a great experience.
Affiliates get access to a range of resources such as ad widgets, full reporting tools, and detailed tracking so every impression, click, and sale is accounted for.
They have over 3,000 affiliates worldwide who love the user-friendly interface and support system. Testimonials include Tim Barnes who loves the automation features that save him hours of site maintenance and Amaya Eaton who says the support team is quick to address unique requests.
SellHealth has been in the health supplement affiliate marketing space for over 20 years and has paid out over $100 million in commissions.
They have over 50 high-converting health offers across multiple niches including cognitive health, erectile dysfunction, weight loss, and more. Their advanced tracking lets you attribute sales data accurately and they have been on time with payments for over 20 years.
They offer personal support through a team of experts with years of digital marketing experience.
SellHealth has a global network of over 100,000 advertising partners who get lucrative commission structures of up to 60% per sale and full support. In the first half of 2021, one affiliate earned $244,000.
SellHealth is all about transparency and efficiency and that’s shown by their real-time reporting and exclusive live training sessions to help affiliates succeed.</</
Palmetto Digital Marketing Group (PDMG) helps supplement brands dominate the Amazon marketplace. With over 7 years of experience, PDMG has managed over $400 million in ad spend for hundreds of brands.
They have lots of expertise in product listing optimization, SEO and PPC advertising, inventory management, and customer support. Their data-driven approach means every decision is backed by data and clients can see all the data through their proprietary reporting platform.
PDMG's clients are a mix of established brands and new brands looking to grow big on Amazon. Notable success stories include scaling a supplement brand from $1 million to $135 million in 4 years. Testimonials from clients like Tom Oechslin from TUNG and Jeff Miller show that PDMG can simplify the complexities of Amazon and deliver results.
The team is based in Charleston, SC with additional support from overseas freelancers so they can service clients 24/7.
Choosing the right agency for your needs
In a nutshell, the marketing agencies we've listed here are the top dogs in supplement marketing. They have a proven track record of turning small businesses into industry leaders. They understand what works in this niche and have mastered how to use SEO, content marketing, social media and other tools to increase visibility and drive sales.
Choosing the right agency can make all the difference in your supplement business' success. Do your homework, compare these agencies, and choose one that aligns with your goals. Remember, an investment in good marketing now can lead to impressive profits down the line. The ball's in your court!
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