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Nood is a DTC brand offering affordable and pain-free permanent hair removal device, called The Flasher. The whole treatment usually takes only 8 weeks and is done at home.
The headline, combined with the product image gives visitors a clear idea of what the product and its benefits are. However, wording the headline to address users directly would evoke stronger emotions and be more compelling. For example "Get rid of unwanted hair in 8 weeks. Forever."
Discounts, especially as big as 37%, work best when there is a reason for them. Nood could use Mother's Day to justify the large discount, making it more effective.
Elle's editor choice badge works well for credibility and is relevant to Nood's mostly female target audience.
The worst thing about this landing page is that the hero CTA button and promo bar link to the PDP. And to make things even worse... the PDP is 90% the same as this landing page. So instead of making the user journey shorter, the LP does the opposite.
2/ Product section:
Images give shoppers a better idea of how the product is used and the callouts give some extra context.
The part below images looks pretty busy and could use some cleanup for better readability.
What is PrecisionPulse™ IPL and Continuous Glide Mode?
If your product uses some trademarked or proprietary technology, make sure to first explain what they do and why users should care. Otherwise, using their names alone can only confuse users.
The hero section says '8 weeks', the InStyle review mentions 'second week', and the bullet points say the results take '3 weeks'. This adds even more confusion.
So if the time to see the results from your product varies per person (which is often the case), add a section specifying what users can expect to manage their expectations.
Good use of icons below the CTA button to reduce FUD (fear, uncertainty, doubt).
3/ Lower down the page, there's a collapsible section that also includes product details and 'how it works'. This is key product information that you want all landing page users to read, so it shouldn't be hidden like this.
4/ The testimonial section contains all kinds of social proof: before and after images from users (including timelines), reviews mentioning specifics they like about Nood, and a large number of total customers.
5/ What I pointed out earlier, in the product section, as confusing, Nood nicely makes up for in this section. This align buyers' expectations with what and when the product can actually deliver.
6/ The savings from using Nood are huge compared to other permanent hair removal solutions so I'm surprised this section is placed almost at the bottom of the landing page. It seems like a very compelling benefit, so I'd definitely move it higher up the page. And at least mention the 90% savings in one of the top sections.
7/ The page ends with Nood boasting about their product being FDA-cleared which works great for their credibility. Two dermatologists (I guess?) are shown to enhance this effect, although it's unclear who they are or how they're affiliated with Nood.
When using certified professionals to boost credibility, remember to show their names, credentials, and ideally their quotes approving of your product.
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